Media Logic

Industries - Pharmaceutical

Keeping your teams of medical representatives up to date with product developments and ensuring that doctors prescribe your brands are just two of the many challenges facing pharmaceutical companies today.

Media Logic’s iSeeCommunications is a service that provides you with the capability to communicate complex product and training material face to face, directly to your remote representatives and also to assist with detailing into surgeries and hospitals. Your representatives and client health professionals will be able to see and talk to your experts, one-to-one or as a group, while being shown relevant product information and multimedia content on screen.

For corporate communications…

iSeeCommunications enables knowledge to be delivered instantly to a globally dispersed workforce ensuring that your organisation maintains a competitive advantage. iSeeCommunications can incorporate two-way high quality live video and audio of both the trainer and the staff in training at remote locations and at home.
The multi-platform capability of the system means that training sessions can be delivered across LANs, WANs, WiFi and Intranets as well as over the Internet. The trainer can then present personalised multi-media content that enhances the learning experience and gets real feedback from the employees using collaborative whiteboards and tablets, or members of your team can simply join a one–way session from home and talk by telephone.

For detailing health professionals…

iSeeCommunications helps to develop the relationship between GP’s and your medical representatives who can operate from a central location, keeping costs down as they are able to cover a wide geographic area without the need to travel. Your medical representatives are able to meet by appointment with a GP over the Internet. The adviser, who appears on-screen, can then detail your products with associated multimedia content, co-browse their website and advise the GP or other health professional. It’s fast, easy and convenient – as well as cost efficient.

In a recent independent survey among broadband users 70% liked the person onscreen being able to have all the information at their fingertips and being able to show multimedia content.
Click here for the research results (100Kb PDF)

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