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The challenge

In the competitive and fast paced environment of UK retailing, retailers are always looking for individual and innovative ways to generate increased revenues, maintain customer loyalty, build brand awareness and provide a shopping experience for the consumer that is not only positive and informative but which is hassle free and enjoyable. If the customer enjoys the experience and can buy what he/she wants then revenues and profits follow. So, what are the online options open to retailers that will encourage consumer spend and loyalty? How can you heighten the awareness of your brand, gather data, gauge customer reaction, enhance customer service, sell more to your high value customers and gain the competitive edge?


The online solution

In October 2003, Forrester reported that online sales in Q3 of 2003 grew 52%, to approximately $26 billion. To capture an increased share of this burgeoning market you, the retailer, can enable your customers to see and talk to your CSRs while they are browsing your website by using iSeeCommunications. Your advisers can give advice, show related products, help your customers access information, and help them to complete a transaction.


Using iSeeTV

What are the benefits of iSeeCommunications to retailers?

  • Improve conversion rates by reducing mid-transaction drop-outs
  • Cross-sell, up-sell and increase the shopping basket value
  • Give your customers a unique, personal service, improving satisfaction
  • Reach your customers in new ‘touch points’
  • Improve your customer loyalty and retention by enhancing customer care
  • Increase your customer base and capture valuable customer data
  • Enhance your organisation’s market profile and gain competitive edge
  • More ‘touch points’ with your customers – at home, in your branch, on the move
In a recent independent survey among broadband users 70% liked the person onscreen being able to have all the information at their fingertips and being able to show multimedia content.
Click here for the research results (100Kb PDF)

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